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Health Services and Medical Graphics

The following are tools, solutions, tips, tricks, secrets, and best practices for health service professionals. Be sure to share this page with your colleagues so they can benefit from them as well.

Health Services Web Resources

Health Services Knowledge

Health Services Document Do-It-Yourself Resources

U.S. Department of Health and Human Services
U.S. Food and Drug Administration
Kismix RightHealth
American Marketing Association
AllBusiness.com

 

VisualBee
Microsoft PowerPoint Tips
PowerPoint PlugIns


Health Services Graphic Resources

U.S. Department of Health and Human Services
Public Health Image Library (PHIL)
National Cancer Institute (NCI) Visuals Online
National Institutes of Health (NHI) Photo Galleries
Business Graphics Library
Stock.XCHNG (Free Picts)
PicFinder (Free Picts)
Get My Graphic
Wikipedia Public Domain Images
iStockPhoto.com
Dreamstime.com
BigStockPhoto.com
StockXpert.com
GettyImages.com
Visual Literacy Periodic Table
Visual Literacy.org

The Influence of Graphics in Health Services
People think using pictures. Before we can talk, we learn through seeing and responding to our surroundings. Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development and author of several books and papers on visual literacy, asserted that ideas and concepts not associated with an image are harder to process by our long-term memory. In short, words are processed by short-term memory, and images are immediately tucked away in our long-term memory. If this assertion is correct (and many other researchers have proven so), then using visuals in health services for marketing materials, presentations to explain new drugs and procedures, and other communications will help your audience better retain information that can be complex, especially if they are not in the health profession. Consider the following:

  • 83% of what we learn is through our eyes according to a study by the United States Armed Forces
  • According to Dale Carnegies Training, graphics allow the audience to follow at their own speed because visuals accommodate all learning styles.
  • 200% improved learning when visuals were used (University of Wisconsin study)
  • Took 40% less time to explain complex ideas with graphics (Wharton School study)
  • Graphics helped to improve retention by 38% (Harvard University study)

This does not mean that graphic communication is better than text. However, the combination of graphics and words has a communicative power that neither singularly possesses. J.R. Levin said it best in A Transfer of Appropriate Process Perspective of Pictures in Prose: 'Pictures interact with text to produce levels of comprehension and memory that can exceed what is produced by text alone."

Creating Health Services Graphics
When creating graphics, ask yourself the following:

  • What is the most important idea or concept this graphic should relate?
  • Who is your audience? Would they understand medial terms or prefer an overview?
  • How do you want to say it? What form of chart (area chart, illustration, timeline, etc.) will best reach your audience and help them to understand the idea/concept?

Seven Rules for Creating Health Services Graphics

  1. All graphics should play a specific role and have a reason for being chosen and incorporated.
  2. Stay consistent.
  3. Show or say it correctly. Don't try to be original.
  4. Keep it clean and simple. Too much visual clutter can be overwhelming and lose the primary objective of your message.
  5. Label elements directly to avoid confusion. This rule is especially true if you are introducing new image and ideas.
  6. Use recognizable imagery. Seeing a familiar face evokes trustworthiness in your audience. This is one reason celebrities are used in advertisements.
  7. Focus on your audience. Show your audience in your graphics. Allow your audience to see themselves learning, applying, and benefiting from your services or product.

Using a Template and Database of Graphics
Consistency throughout your communication materials is the main reason to create a template for your medial presentations and maintain a database of graphics. You don't want your audience wondering why certain slides in a presentation are colored differently (if there's no reason) or why different illustrations are used to explain the same concept. These differences will distract from your message.

To maintain a database of health services graphics, consider the following:

  • On your server create a folder specifically for graphics (primarily photographs, illustrations, charts, and logos).
  • Create subfolders for each graphic type (i.e., Photos of the Hospital, Photos of People Being Treated, Illustrations of the Circulatory System, Charts of Hospital Funding, Logos).
  • Inform everyone in your organization of the availability of these images.
  • Create a standards guide to inform your associates when, where, and how they can use these graphics. Include the following:
    • Photo or illustration size limitations
    • Colors
    • Fonts
    • Type of communications in which to use the graphics
    • Logo guides for size, colors, and style

To create a template for presentations in PowerPoint, use the following as a guide. Open a blank document and populate it with this information:

  • Title slide template
  • Background templates (be sure to include all versions for different sections or larger titles)
  • Colors
    • Primary color
    • Secondary color
    • Tertiary color
    • Color palette of boxes tinted with your chosen colors
  • Font and text styles
    • Font style
    • Font size (For graphics, use at least 12 pt. for best visibility when projected on a screen)
    • Font color
    • Bullet styles
    • Labeling styles
  • Box styles (different boxes for org charts, flow charts, benefits boxes, etc.)
  • Arrow styles
  • Line style (width and color)
  • Logos for your company/hospital/medical practice and any association members
  • Samples of graphic icons/photos used in other graphics (e.g., blue cylinder equals main database)
  • Samples of graphic styles (area charts, bar charts, etc. used within presentation)

Health Services Graphic Solutions
You need your presentations, documentation, training and tutorials to be clear and, at times, compelling. Unfortunately, you have very little time, money, and resources. You have complex information to share and you need to make the best impression. You know you need high-quality graphics. But what do you do? Great news, you have a choice:

1. Do-it-yourself graphics guide
2. Ready-to-go graphics on DVD
3. PowerPoint templates
4. Graphic how-to training
5. Fast Class seminars (1 hour quick classes)
6. Graphic library (graphics to inspire your creativity)

Professionals like you use Billion Dollar Graphics solutions to conceptualize clear, communicative, compelling visuals that, according to independent research, increase their success by 43%.

Don’t waste anymore of your energy, money, and time making support materials that don't work. Help your audience better absorb your solutions, concepts, data, processes, and ideas. When applicable, influence and motivate your audience to take action. Use the book and learn to quickly communicate your ideas effectively. (Learn more about the book.)

Get Do-It-Yourself Billion Dollar Graphics: 3 Fast and Easy Steps to Turn Your Text and Ideas Into Graphics That Sell for your company (includes a Virtual CD with templates and graphics to get you and your team started) and achieve your goals.

Health service professionals use the easy-to-learn processes to turn their ideas and words into clear, communicative, compelling:

  • Presentation graphics
  • DVD-ROM tutorials
  • CME graphics
  • How-to graphics
  • Brochure graphics
  • Explanatory graphics (information graphics)
  • Medical diagrams
  • Any visual solution needed

You also have PowerPoint templates at your disposal with Billion Dollar Graphics' Spectacular PowerPoint templates. You get 125 (plus hundreds of color variations) unique, high-quality professional PowerPoint templates for only $39.95 on the new Billion Dollar Graphics Spectacular PowerPoint Template DVD. Make an impression with new, high-end, unique PowerPoint templates. Your next presentation will leave a positive impact because you tailored your template to your audience and your subject matter. (Learn more about the PowerPoint templates DVD.)

Kick start or add to your existing graphics library. The Billion Dollar Graphics Master Collection DVD contains 111 editable graphics (+ free Book + Virtual CD + 41 bonus graphics + more) for Illustrator and Photoshop CS2 or better for Mac and PC.

All graphics are professionally conceptualized and rendered at print resolution. (Learn more about the DVD.)

Our graphics training/workshops will show you how to use visual communication to achieve your goals. The training is applicable to anyone who needs to communicate information to educate, motivate, or influence. Visual communication training will help you and your company succeed. (Learn more about the Training and Workshops.)

Custom Solutions for Professionals in the Health Industry
Your challenges are unique. Perhaps your goal is to increase the quality of your visuals or analyze your existing process and develop a better system for generating clear, communicative, compelling graphics. Allow Billion Dollar Graphics to be of service. We are available for consultation. (Learn more about custom solutions.)

Design Services with 24 Hour Company
Billion Dollar Graphics and 24 Hour Company work together to provide:

  • Graphic design (conceptualization and rendering)
  • Desktop publishing and layout
  • Editing

(Learn more about 24 Hour Company.)


Click on the solutions below to purchase...



Billion Dollar Business Graphics Book + Free Virtual CD ($49.95)
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Save money, get more books, and hit your goals faster. Put a copy on everyone's desk and watch your success rate grow exponentially. (All books include the FREE Virtual CD.)


BDG Master Collection ($549)
FREE Book + 111 ready-to-use, editable business graphics + 41 bonus graphics + FREE tools and resources on DVD.
Only $4.95 per graphic.

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Is the BDG Master Collection for your company or organization? Choose the best option for you:
Single License = source art installed on one computer
$549
Limited Site License = source art installed on up to 5 computers (per site)
$749
Unlimited Site License = source art installed on unlimited computers (per site)
$949



BDG Spectacular PowerPoint Templates DVD ($39.95)
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Click here to download a fax order form, if you have a PO# or prefer not to order online.


Other services are also available:

Conceptualization Training and Workshops
 

Graphic Conceptualization Online Training
(coming soon)
 

Custom Solutions for Health Services Professionals


Design Services
(through 24 Hour Company)
 

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