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Nonprofit Organization Graphics

The following are tools, solutions, tips, tricks, secrets, and best practices for nonprofit organizations. Be sure to share this page with your colleagues so they can benefit from them as well.

Nonprofit Organization Web Resources

Nonprofit Organization Knowledge

Nonprofit Organization Document Do-It-Yourself Resources

Grants Information Collection
Idealist.org
USA.gov for Nonprofits
The Internet Public Library (IPL)
Free Management Library

 

VisualBee
Microsoft PowerPoint Tips
PowerPoint PlugIns


Nonprofit Organization Graphic Resources

Business Graphics Library
Stock.XCHNG (Free Picts)
PicFinder (Free Picts)
Get My Graphic
Wikipedia Public Domain Images
iStockPhoto.com
Dreamstime.com
BigStockPhoto.com
StockXpert.com
GettyImages.com
Visual Literacy Periodic Table
Visual Literacy.org

The Influence of Graphics for Nonprofit Organizations
One of the fastest and easiest ways Nonprofit Organizations can reach donors is through effective visual communication. People think using pictures. Before we can talk, we learn through seeing and responding to our surroundings. Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development and author of several books and papers on visual literacy, asserted that ideas and concepts not associated with an image are harder to process by our long-term memory. In short, words are processed by short-term memory, and images are immediately tucked away in our long-term memory. If this assertion is correct (and many other researchers have proven so), then using visuals for marketing materials to promote a Nonprofit's goals, presentations to how funding is applied, and all other communications will help reach your audience and promote your organization's goals.

Consider the following:

  • Professional, visually appealing graphics increase your likelihood of success by 43% (3M-sponsored study at the University of Minnesota School of Management).
  • Research at the 3M Corporation concluded that we process visuals 60,000 times faster than text.
  • 83% of what we learn is through our eyes according to a study by the United States Armed Forces
  • According to Dale Carnegies Training, graphics allow the audience to follow at their own speed because visuals accommodate all learning styles.
  • 200% improved learning when visuals were used. (University of Wisconsin study)
  • 40% less time to explain complex ideas with visuals. (Wharton School study)
  • 38% improved retention because of graphics. (Harvard University study)

This does not mean that graphic communication is better than text. However, the combination of graphics and words has a communicative power that neither singularly possesses. J.R. Levin said it best in A Transfer of Appropriate Process Perspective of Pictures in Prose: 'Pictures interact with text to produce levels of comprehension and memory that can exceed what is produced by text alone."

Creating Graphics for Nonprofit Organizations
When creating graphics, ask yourself the following:

  • What is the most important idea or concept this graphic should relate?
  • Who is your audience? Would they understand any technical terms or prefer an overview?
  • How do you want to say it? What form of graphic (photograph, area chart, illustration, timeline, etc.) will best reach your audience and help them to understand the idea/concept?

Seven Rules for Creating Graphics for Nonprofit Organizations

  1. All graphics should play a specific role and have a reason for being chosen and incorporated.
  2. Stay consistent.
  3. Show or say it correctly. Don't try to be original.
  4. Keep it clean and simple. Too much visual clutter can be overwhelming and lose the primary objective of your message.
  5. Label elements directly to avoid confusion. This rule is especially true if you are introducing new image and ideas.
  6. Use recognizable imagery. Seeing a familiar face evokes trustworthiness in your audience. This is one reason celebrities are used in advertisements.
  7. Focus on your audience. Show your audience in your graphics. Allow your audience to see themselves learning and benefiting from your services or applying your services.

Creating Graphics for Nonprofit Organizations
Consistency throughout your communication materials is the main reason to create a template for your presentations and maintain a database of graphics. You don't want your audience wondering why certain slides in a presentation are colored differently (if there's no reason) or why different illustrations are used to explain the same concept. These differences will distract from your message and you want your message to be communicated clearly and remembered.

To maintain a database of graphics for your Nonprofit Organization, consider the following:

  • On your server create a folder specifically for graphics (primarily photographs, illustrations, charts, and logos).
  • Create subfolders for each graphic type (i.e., Photos of Donors, Photos of Sponsored Events, Photos of Services Provided, Charts of Funding Statistics, Organization Logos).
  • Inform everyone in your organization of the availability of these images.
  • Create a standards guide to inform your associates when, where, and how they can use these graphics. Include the following:
    • Photo or illustration size limitations
    • Colors
    • Fonts
    • Type of communications in which to use the graphics (i.e., for newspapers, brochures, advertisements, etc.)
    • Logo guides for size, colors, and style
    • Stationery guidelines (i.e., logo, margins, body text, colors, etc.)

To create a template for presentations, use the following guide. Open a blank document and populate it with this information:

  • Title slide template
  • Background templates (be sure to include all versions for different sections or larger titles)
  • Colors
    • Primary color
    • Secondary color
    • Tertiary color
  • Color palette of boxes tinted with your chosen colors
  • Font and text styles
    • Font style
    • Font size (For graphics, use at least 12 pt. for best visibility when projected on a screen)
    • Font color
  • Bullet styles
  • Labeling styles
  • Box styles (different boxes for org charts, flow charts, benefits boxes, etc.)
  • Arrow styles
  • Line style (width and color)
  • Logos for your organization and any sponsors/donors
  • Samples of graphic icons/photos used in other graphics (e.g., blue cylinder equals database)
  • Samples of graphic styles (area charts, bar charts, etc. used within presentation)

Nonprofit Organization Graphic Solutions
You need a powerful campaign, presentation, ad, document, or website. Unfortunately, you have to make it happen with very little time, money, and resources. You know you need your material to look great, effectively communicate your messag, and leave the a lasting impression that motivates your audience to take action. You know you need high-quality, powerful graphics. What do you do? Great news, you have a choice:

1. Do-it-yourself graphics guide
2. Ready-to-go graphics on DVD
3. Graphic how-to training
4. Fast Class seminars (1 hour quick classes)
5. Graphics library

Successful nonprofit organizations use Billion Dollar Graphics' solutions to help conceptualize persuasive graphics. Other professionals like you use the easy-to-learn processes to turn their ideas and words into clear, communicative, compelling:

  • Fundraising graphics
  • Presentation graphics
  • Brochure graphics
  • Medical graphics
  • Explanatory graphics (information graphics)
    • Pie charts
    • Bar charts
    • Area charts
    • Gantt charts
    • Timelines
  • Promotional graphics
  • Web graphics
  • Multimedia graphics
  • Any visual solution needed

Don’t waste anymore of your valuable energy, money, and time. Help your audience better absorb your solutions, concepts, data, processes, and ideas. Influence and motivate your audience to take action. Use these books and learn to quickly communicate your ideas effectively. (Learn more about the book.)

Kick start or add to your existing proposal graphics library. The Billion Dollar Graphics Master Collection DVD contains 111 editable graphics (Illustrator and Photoshop CS2 or better for Mac and PC).

All graphics are professionally conceptualized and rendered at print resolution. (Learn more about the DVD.)

Billion Dollar Graphics training/workshops will show you how to use visual communication to reach your goals. The training is applicable to anyone who needs to communicate information for a desired result. Whether you are a business developer, presenter, financial consultant, teacher, attorney, graphic designer, sales or marketing specialist, or in almost any other profession—visual communication training will help you and your organization succeed. (Learn more about the Training and Workshops.)

Custom Solutions for Nonprofit Organizations
Your challenges are unique. Perhaps your goal is to increase the quality of your visuals or analyze your existing process and develop a better system for generating clear, communicative, compelling graphics. Allow Billion Dollar Graphics to be of service. We are available for consultation. (Learn more about custom solutions.)

Design Services with 24 Hour Company
Billion Dollar Graphics and 24 Hour Company work together to provide:

  • Graphic production (conceptualization and rendering)
  • Desktop publishing
  • Eediting

(Learn more about 24 Hour Company.)


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Only $4.95 per graphic.

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