and Marketing Graphics
following are tools, solutions, tips, tricks,
secrets, and best practices for sales and marketing
professionals. Be sure to share this page with
your colleagues so they can benefit from them
and Marketing Web Resources
Influence of Graphics in Sales and Marketing
Graphics make it much easier for your audience
to understand and remember your solution. Studies
have also shown that we need words, concepts,
and ideas attached to an image or else we won't
remember the product or service. Professional,
visually appealing graphics increase your likelihood
of success by 43% (3M-sponsored study at the University
of Minnesota School of Management). Research at
the 3M Corporation concluded that we process visuals
60,000 times faster than text. It is no wonder
that billions of dollars are spent annually to
find the right imagery to sell a product, service,
Which is the better
lawn care company?
- The U.S. military spent $598
million in 2003 on advertising to increase "brand
identity" and meet their annual recruitment
- Nike spent $269 million in 2001
on its image to sell more products. Anheuser-Busch
spent $440 million to promote its products in
- Pepsi budgeted over $1 billion
in 2001 on its image.
- Not to be out done, Coca-Cola
budgeted $1.4 billion for its image in the same
year. Graphics help create "brand identity."
Visuals paint the picture of who
the advertiser is, what they stand for, and how
the audience may benefit. Graphics sell because
of their ability to influence quickly and be remembered.
How you use graphics greatly affects how you and
your business are perceived and, ultimately, how
well your product or service will sell:
Stanford Persuasive Technology
Lab asked 2,440 participants how they evaluated
the credibility of websites they were shown. Almost
half (46.1%) said that the website's design look
was the number one criterion for discerning the
credibility of the presented material.
- Behavioral Psychologists agree
that most of our decisions are based on intuitive
judgment and emotions. Herbert A. Simon, Nobel
Prize winning scholar at the Carnegie Mellon
Institute in Pittsburgh, studied corporate decision-making
and found that people often ignored formal decision-making
models because of time constraints, incomplete
information, the inability to calculate consequences,
and other variables. Intuitive judgment was
the process for most decisions.
- According to studies performed
at the Wharton School at the University of Pennsylvania,
the University of Minnesota Management Information
Systems Research Center, and 3M:
- People agree more with a position when
presented with visuals.
- People will pay closer attention and
react more positively when visuals are used.
- The quality of a meeting
is increased by the use of visuals.
Influence of Graphics in Sales and Marketing
When creating sales and marketing graphics (or
any graphic for your company) consider the following:
- What should this marketing piece
say about your product or service? (And why
does it matter to your audience?)
- Who is your audience? Would
they understand technical terms or prefer an
- How do you want to say it? What
form of media will best reach your audience?
The most important
element when creating marketing materials is the
benefit to your audience. Solve their problem.
Don't just list what your product does. Show them
what their product can do for them.
A few hints when creating
- Choose photos of happy people
who reflect your target audience, and, if possible,
show them happily benefiting from your product.
- Use fonts that tie into your
logo, if possible. Sans Serif fonts (Arial,
Helvetica) work best for headlines and Serif
fonts (Times, Garamond) work best for large
blocks of text. Only use flowery or over-the-top
fonts in a headline and when appropriate to
the message. If you're advertising a children's
benefit concert, then a fun font is fine, but
only in small dosages. These fonts tend to be
hard to read.
- Color increases recognition
up to 78% and increases motivation up to 80%.
When choosing your company colors and supporting
colors for promotional materials research the
meaning behind the color choice and what you
want to say about your company. In most Western
- Red = empowering, bold
- Orange = warmth, happiness
- Yellow = happiness, energy (excellent
- Green = balance, refreshing (usually
makes a good secondary color)
- Blue = relaxing, cool (usually the safest/most
appealing color to use for business graphic
- Violet = comforting
- White = pure, associated with cleanliness
- Black = authoritative, shows discipline
Rules for Creating Sales and Marketing Graphics
- All graphics should play a specific
role and have a reason for being chosen and
- Stay consistent.
- Show or say it correctly. Don't
try to be original.
- Keep it clean and simple. Too
much visual clutter can be overwhelming and
lose the primary objective of your message.
- Label elements directly to avoid
confusion. This rule is especially true if you
are selling a new product or want to highlight
its benefits and discriminators.
- Use recognizable imagery. Hearing
a familiar voice or seeing a familiar face evokes
trustworthiness in your audience. This is one
reason celebrities are used in advertisements.
- Focus on your audience. Show
your target demographic using your product/service
and benefiting from it. Allow your audience
to see themselves in your marketing materials
and they will identify with your company.
and Marketing Graphic Solutions
You need powerful sales and marketing
materials. Unfortunately, you have very little
time, money, and resources. You know you need
your sales and marketing materials to look great,
communicate your solution better than anyone else,
and leave the best impression.
You know you need high-quality, powerful graphics.
What do you do? Great news, you have a choice:
Do-it-yourself compelling sales and marketing
Ready-to-go graphics on DVD
Sales and marketing graphic how-to training
Fast Class seminars (1 hour quick classes)
6. Business graphic library
to inspire creativity)
Sales and marketing professionals
use Billion Dollar Graphics solutions to conceptualize
persuasive visuals that, according to independent
research, increase their success rates up to 43%.
Sales and marketing professionals use the easy-to-learn
processes to turn their ideas and words into powerful:
- Sales and marketing presentations
- Sales and marketing documents
- Explanatory graphics (information
- Real-time descriptive sketches
- White paper graphics
- Any visual solution
Don't waste anymore of your energy,
money, and time with graphics that don't work.
Help your audience better absorb your solutions,
concepts, data, processes, and ideas. Influence
and motivate your audience to take action. Use
the book and learn to quickly communicate your
ideas effectively and sell far better. (Learn
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Do-It-Yourself Billion Dollar Graphics:
3 Fast and Easy Steps to Turn Your Text and Ideas
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also have PowerPoint templates at your disposal
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more about the PowerPoint templates DVD.)
start or add to your existing graphics library.
The Billion Dollar Graphics Master Collection
DVD contains 111 editable graphics (+ free Book
+ Virtual CD + 41 bonus graphics + more) for Illustrator
and Photoshop CS2 or better for Mac and PC.
All graphics are professionally
conceptualized and rendered at print resolution.
more about the DVD.)
Dollar Graphics training/workshops will show you
how to use visual communication to reach your
goals. The training is applicable to anyone who
needs to communicate information to make sales.
Visual communication training will help you and
your company succeed. (Learn
more about the Training and Workshops.)
Solutions for Sales and Marketing Professionals
Your challenges are unique.
Perhaps your goal is to increase the quality of
your visuals or analyze your existing process
and develop a better system for generating clear,
communicative, compelling graphics. Allow Billion
Dollar Graphics to be of service. We are available
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with 24 Hour Company
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- Desktop publishing and layout
more about 24 Hour Company.)
on the solutions below to purchase...
Billion Dollar Business Graphics Book +
Free Virtual CD ($49.95)
|Get More. Save BIG!
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Only $4.95 per graphic.
|Is the BDG
Master Collection for your company or
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License = source
art installed on one computer
Site License = source art installed on up to 5 computers
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here to download a fax order form, if you have
a PO# or prefer not to order online.
services are also available:
Conceptualization Training and Workshops
Custom Solutions for
Sales and Marketing Professionals
(through 24 Hour Company)
Fast Class Seminars