and Multimedia Graphics
following are tools, solutions, tips, tricks,
secrets, and best practices for web and multimedia
professionals. Be sure to share this page with
your colleagues so they can benefit from them
and Multimedia Resources
Influence of Graphics in Web and Multimedia
Studies have shown that we need words, concepts,
and ideas attached to an image or else we won't
remember the product or service. Professional,
visually appealing graphics increase your likelihood
of reaching your audience by 43% (3M-sponsored
study at the University of Minnesota School of
Management). Research at the 3M Corporation concluded
that we process visuals 60,000 times faster than
Companies sell the perception of
professionalism, quality, superiority, and other
attributes that motivate potential customers to
buy their service or product. Much of the perception
is created through the quality of their collateral
materials, especially websites. Do not ignore
the quality of your website and multimedia presentations.
We are presented with a large amount of information
on and off the Internet all competing to get our
attention. Some studies show that exposure to
this increasing din of stimuli shrinks our attention
spans. Your website needs to capture and hold
your audience's attention and communicate the
information quickly and precisely. If the audience
has to study your site for too long before they
know what you're communicating, they may become
frustrated and try another site.
Graphics sell because of their ability
to influence quickly and be remembered. How you
use graphics greatly affects how your website
and multimedia pieces are perceived and, ultimately,
how well they will do:
- Stanford Persuasive Technology
Lab asked 2,440 participants how they evaluated
the credibility of websites they were shown.
Almost half (46.1%) said that the website's
design look was the number one criterion for
discerning the credibility of the presented
- Behavioral Psychologists agree
that most of our decisions are based on intuitive
judgment and emotions. Herbert A. Simon, Nobel
Prize winning scholar at the Carnegie Mellon
Institute in Pittsburgh, studied corporate decision-making
and found that people often ignored formal decision-making
models because of time constraints, incomplete
information, the inability to calculate consequences,
and other variables. Intuitive judgment was
the process for most decisions.
- According to studies performed
at the Wharton School at the University of Pennsylvania,
the University of Minnesota Management Information
Systems Research Center, and 3M:
- People agree more with a position when
presented with visuals.
- People will pay closer attention and
react more positively when visuals are used.
This does not mean that graphic
communication is better than text. However, the
combination of graphics and words has a communicative
power that neither singularly possesses. J.R.
Levin said it best in A Transfer of Appropriate
Process Perspective of Pictures in Prose: 'Pictures
interact with text to produce levels of comprehension
and memory that can exceed what is produced by
Website and Multimedia Graphics
When creating graphics, ask
yourself the following:
- What is the most important idea
or concept this graphic should relate?
- Who is your audience? Would
they understand technical terms or prefer an
- How do you want to say it? What
form of chart (area chart, illustration, timeline,
etc.) will best reach your audience and help
them to understand the idea/concept?
Rules for Creating Graphics
- All graphics should play a specific
role and have a reason for being chosen and
- Stay consistent.
- Show or say it correctly. Don't
try to be original.
- Keep it clean and simple. Too
much visual clutter can be overwhelming and
lose the primary objective of your message.
Plus, visitors may be confused if the site is
not easy to navigate.
- Label elements directly to avoid
confusion. This rule is especially true if you
are introducing new image and ideas.
- Use recognizable imagery. Seeing
a familiar face evokes trustworthiness in your
audience. This is one reason celebrities are
used in advertisements. (Also, most web graphics
are 72 dpi. Avoid using web graphics in printed
materials. All web imagery is protected by copyright
laws—although some sites grant permission for
specified reuse—and at a resolution and dimension
unsuitable for print. Always keep a high-res
version of graphics used on your website for
- Focus on your audience. Show
your audience in your graphics. Allow your audience
to see themselves learning, applying, and benefiting
from your business.
and Multimedia Design Solutions
You need a powerful graphics
for your next web or multimedia project. Unfortunately,
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You know you need your graphics to blow everyone
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Do-it-yourself graphics guide
Ready-to-go graphics on DVD
Graphic how-to training
Fast Class seminars (1 hour quick classes)
5. Graphic library
Web and Multimedia professionals
use Billion Dollar Graphics solutions to help
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projects. Successful companies like yours use
the easy-to-learn processes to turn their client's
ideas and words into clear, communicative, compelling:
- Web graphics
- DVD-ROM graphics
- Button graphics
- Step-by-step graphics
- Training graphics
- Explanatory graphics (information
- PowerPoint graphics
- Any visual solution
waste anymore of your energy and time designing
graphics that don't make your client or boss jump
up and down. Make your client happy. Blow them
away by making graphics that better communicate
solutions, concepts, data, processes, and ideas.
Influence and motivate the audience to take action.
Use these books and learn to quickly communicate
your ideas effectively. (Learn
more about the book.)
start or add to your existing graphics library.
The Billion Dollar Graphics Master Collection
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All graphics are professionally
conceptualized and rendered at print resolution.
more about the DVD.)
Billion Dollar Graphics training/workshops
will show you how to use visual communication
to reach your goals. The training is applicable
to anyone who wants better graphics for their
clients. Visual communication training will help
you and your organization succeed. Ultimately,
you will be sought out for your uniue abilities
and your compensation will go up. (Learn
more about the Training and Workshops.)
Learn to quickly
make graphics like these...
Solutions for Web and Multimedia Professionals
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Graphic Design Services
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here to download a fax order form if you have
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services are also available:
Conceptualization Training and Workshops
Custom Solutions for
Web and Multimedia Professionals
(through 24 Hour Company)
Fast Class Seminars